Essilor Boosting digital performance and customer engagement for the world leader in prescription lenses

“From day one of the project, MMT Digital and Essilor became a unified team and the result is something we are really proud of. MMT Digital designed and developed a truly great website. The process of working together has been very transparent, innovative and educational. I would highly recommend MMT Digital to any company looking for exceptional delivery and a trustful relationship.”

Adam Healey, Digital Marketing Manager

The Results

  • %
    decrease in bounce rate
  • %
    increase in pages viewed per session
  • %
    increase in average session duration

The Challenge

We were tasked with delivering a best-in-class, integrated, customer centric website to improve information delivery and increase lead generation opportunities.

In addition, the new site needed to provide informative content to support its customers (independent eye care professionals) so that they could sell Essilor’s product range.

What We Did

We developed a new website which features an improved user experience, Salesforce integration and a new online training academy.

We refreshed the look of the website and brought the branding up to date. To make the website the primary source of lead generation for the business, we transformed the product pages to effectively showcase the range of prescription lenses for maximum appeal.

To empower eye care professionals (ECPs), a training academy was introduced with the launch of the new website to deliver the accredited annual training required by all optometrists. ECPs can now access and work through their own training programme to gain Continuous Education and Training (CET) points.

Essilor home page

Let's Talk

If you would like to discuss a project or learn how we can help you transform business performance, we would love to hear from you.