We’re absolutely thrilled that MMT Digital does not feature in Econsultancy’s Digital Agencies Top 100 Report after four years surging up the table.
Why? Because this year we entered as Be Heard alongside our partner agencies – agenda21 (media), Freemavens (data & analytics), Kameleon (content), The Corner (creative & brand) and MMT Digital (UX, design & build) – and debuted at number 26.
This is because Be Heard represents a new breed of challenger to the agency and network model, that’s integrated by design and built to solve business challenges agnostically.
Challenging times for the holding company model
Times are changing in the marketing services world.
The larger holding network groups are struggling under their own size, and (more often than not) failing to offer clients a single end-to-end integrated service with the best possible team under a single P&L.
The management consultancies are moving into marketing execution and acquiring former independents but the jury is out on how well they will integrate and add practical delivery to their consultancy skillset.
Meanwhile, the specialist independent agency sector is thriving but cross-agency collaboration is hard to do in practice, which presents its own challenges for clients.
Be Heard’s rise up the league tables, and the success of others in our category of integrated solutions, proves that we have a model that’s flexible for clients, integrated by design, and fit for a new era of agile marketing.
Within our category, we’re continuing to drive leadership and growth; driven by our award-winning work with the likes of Coca-Cola, Vodafone, Jigsaw, Unilever, and many others. With thanks to the 330 staff in the business and our clients, we’re looking forward to further progress in 2019.
Last year’s tables featured MMT Digital (65th place) and agenda21 (67th place) – after rising up the tables in recent years.
The Econsultancy Top 100 full report can be found here.