Wiltshire Farm Foods, the UK’s leading frozen meals delivery company, recently undertook a major rebrand in order to reinforce its position as an aspirational choice for customers. To support the rebrand, MMT Digital rolled out the new brand across the e-commerce platform. The new brand aims to reflect the idea that customers can maintain an active lifestyle during retirement, complemented by their wide range of tasty and convenient meals.
The rebrand was an enormous project for the organisation as it covered everything from new messaging across TV and print media, to new van livery and uniforms for the drivers. It was crucial that the website reflected the new brand image and was available to support the launch of the rebrand. With so many projects coming together, and the rebrand set to go live to coincide with the launch of a new catalogue, MMT Digital only had a development period of seven weeks.
Once development began, the team used its extensive knowledge of the site and the Wiltshire Farm Foods’ business to recommend the best approaches to implement the designs so that the rebrand brief would be fulfilled and delivered in time for the launch.
The rebrand launched successfully and the team at Wiltshire Farm Foods is extremely pleased with the new look website.
Zannah Ingraham, Client Services Director at MMT Digital, said: “At MMT Digital, we’re all about creating digital solutions that transform business performance. We are delighted to have been able to continue our partnership with Wiltshire Farm Foods to deliver the latest innovations in design and technology across its ecommerce platform to reflect its new branding.”
MMT Digital’s partnership with Wiltshire Farm Foods began in 2016 when it was tasked with transforming the frozen meals delivery company’s multi-channel e-commerce experience. The website has been extremely successful and was awarded the Kentico Site of the Year Award 2016 for Best Integration. Since the launch, MMT has continued to work in partnership with the team at Wiltshire Farm Foods to continuously improve the platform.