1 minute read We’re delighted to announce that TOBi, the ecommerce chatbot we developed with Vodafone, won Most Effective Use of AI for Business Optimisation at the Campaign Tech Awards 2018. Designed to celebrate innovative work within the advertising and marketing industry, the Campaign Tech Awards, now in their second year, honour the creative use of technology and hopes to stimulate even more ingenious thinking right across the marketing, advertising and media industries. Jon Davies, Head of Digital at Vodafone UK, said: “It’s fantastic to get recognition for the great work that we have been doing together on the creation of TOBi. Even more importantly, our customers love TOBi and the engagement scores are off the chart.” Ben Rudman, CEO of MMT Digital, added: "We’re really proud of enabling Vodafone to become the first telecoms company to offer a complete e-commerce journey via a chatbot. TOBi is a fantastic example of how AI can be used to reinvent the path to purchase by helping Vodafone’s customers make quicker, better-informed purchases. Winning this award is testament to the hard work of the project team and the successful working partnership we have built with Vodafone.” To learn more about TOBi, check out our winner’s write up on Campaign.