Centaur Media - The Mini MBA in Marketing

The engaging online learning platform we developed for Marketing Week.

The brief...

Centaur Media are an award-winning multi-platform content group. Formed in 1981, they create and deliver expert content and training across various mediums including digital media, print brands, events and cutting edge data products. The latest training course to be released was the Mini MBA in Marketing by Marketing Week, a twelve module course delivered via video tutorials from global marketing expert, Mark Ritson.

We needed to create an engaging online learning platform for the course that would provide an excellent user experience as well as flexible content management. It was also important for the solution to be scalable. 

What we did...

With a short deadline of just six weeks it was important to map out what was achievable in the time we had. Once this was defined, we worked with the branding provided to develop a clear and concise design with an excellent user experience across all devices. We used the content management system Drupal 8 so that we could utilise the out of the box feature set and due to the ease of scalability and easy content authoring that it provides.

The platform was integrated with YouTube Live to stream weekly Q & A sessions which are then made available as recordings for the user to view at any time. Users also have the ability to download accompanying documents for each tutorial.

To avoid a static learning platform we implemented a question and answer feature, giving users the ability to interact with each other as well as the course tutor, globally renowned marketing professor, Mark Ritson.

In terms of analytics, the CMS includes an activity log which records information on variables such as documents downloaded and videos played, giving Centaur Media insight into a number of valuable statistics. 

Mini MBA in marketing platform shown on a macbook

The results...

Centaur Media have been extremely pleased with the platform we have created and the ease of content management that it provides. They now have a scalable solution which can be modified and used as a template for other platforms, creating endless possibilities for future projects.

 

Mini MBA in marketing platform shown on a macbook