We worked with a London design agency called Mr President to transform their designs into a fully responsive framework. This ensured that users were able to play the game on all devices.
As the competition was truly global, we redeveloped the Martini.com age gate to allow for the IP geo location to be identified. The user is then redirected to their local market website e.g. UK, US, Germany etc.
In terms of the competition mechanics, we implemented functionality to validate codes and calculate the scores from the game.
People who achieved a certain score were then automatically contacted via Facebook and asked to upload photos of themselves drinking Martini onto the Martini Facebook page. The public then voted for their favourite entrant. Therefore, integrating with Facebook was fundamental.