Compare The Market

Implementing the Batman vs Superman campaign online.

The brief...

We have worked with for a number of years, providing support for their digital offering for a number of high profile campaigns. Our partnership began when we were tasked to work on the website to complement TV adverts for specific campaigns e.g. the introduction of Baby Oleg

Since then, we have worked collaboratively with them on numerous campaigns including their Batman Vs Superman campaign which was launched in line with the release of the film. This was an iteration of the Meerkat Movies campaign which we launched for them last year. We needed to implement new branding onto as well as update to consistently reflect the campaign across their web estate.

What we did...

We implemented the new designs onto the website and greatly improved the user experience by adding a clear navigation which directs users to key conversion pages, we also improved the responsive design of the website to better support mobile users.

Once we had a prototype in place which incorporated the new designs and the UX, we conducted real user testing which resulted in valuable feedback that was factored into the final layout. We continued to conduct A/B and Multivariate testing on the website after the launch to ensure the navigation worked as intended to gain maximum conversions.

To bring the site in line with the re brand, we created the interactive ‘Who is your hero’ quiz which allows users to determine which meerkat they are best suited to. Users are able to share their quiz results on social media, giving the campaign a further potential reach. 

Compare the market website in iPad
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