Christie & Co

Rebranding the entire web estate for Christie & Co.

The brief...

Christie & Co buy and sell businesses to corporate and independent clients in the hospitality, healthcare, medical and retail sectors. They also provide corporate services such as brokerage, surveying and investment to their corporate clients. They have two sister companies, Christie Finance and Christie Insurance, which both sit under The Christie Group. They needed to rebrand their entire web estate. Each of their diverse services needed to be promoted individually whilst still maintaining an overall brand consistency. With the site having not been updated for 17 years, it was time for an overhaul.

What we did...

We completely rebranded and rebuilt the main Christie & Co website using the CMS platform Kentico, along with both Christie Finance and Christie Insurance, the result is a cutting edge digital marketing platform that effectively promotes each service whilst creating overall brand consistency. A number of complex integrations were implemented to ensure a constant sync between Salesforce and Kentico to pull through large amounts of data with no effect on performance. Christie & Co now have a single view of the customer across the website and Salesforce which enables them to use valuable data to enhance their marketing activities.

The business search we implemented is the heart of the Christie & Co. website, users can specify locations using the “Draw Area” feature and the search is automatically extended if the number of results falls below the minimum set, ensuring maximum exposure of the company’s properties.

To enable a global roll out, the whole website can now be fully translated while being flexible enough to adapt to each of the regions and the varying nature of the services they provided.

Christie & Co website inside an iPad
Christie & Co website inside an iPhone on a table